Market orientation in the new world of (digital) agencies

It’s common for many companies to rely on external support for their sales, marketing and communication activities. The large impact technology has on the working and everyday life has led to the digitalization of communication channels and the emergence of digital touchpoints with large media reach and opens up a whole new universe of opportunities […]

Digital is the new black!? – New requirements when hiring consultants for digital transformation

Most consulting firms would probably answer this question with “yes”. According to various studies, however, the picture among clients is still much more heterogeneous. While some fully embrace the digital trend puttygen , others can’t be bothered with digital “fashion”. Why? Digital transformation projects are highly complex and can have very different starting positions and […]

Why a good positioning is crucial for your business success

The market (your customers) probably sees you with different eyes than you see yourself. Or it perceives you the same way as many of your competitors, i.e. not as distinct. Dealing with one’s own positioning in the market is not so easy, but it is crucial for the success of any consulting firm. Positioning does […]