Today, clients may have quite an exact idea of what assistance they need for their projects. They search for consultants and capabilities which exactly match these requirements. That’s why it is increasingly important for consulting companies to convey their core competences and values. A clear and distinct positioning that shows the unique ability and customer value of a consulting firm is so important to professional services buyers, since it allows them to seek out professional services providers who have achieved a high profile and outstanding reputation in their marketplaces. Indeed, it’s a critical part of what makes a certain expertise accessible and therefore visible. The Cardea quality certificate raises clients’ perception of expertise and reputation and engenders confidence among buyers of consulting services.